Ring in the Year of the Horse

Year of the Horse (Lunar calendar year 4712) this year falls on January 31, 2014. Although it is commonly known as Chinese New Year, the Lunar New Year is actually observed in Asian countries, such as Vietnam and Korea as well. Businesses in Canada, especially in...

How important is celebrity endorsement?

Depends whom you talk to and which part of the world you look at, just how important is celebrity endorsement? It can be rather significant if you are referring to Asia, especially China. The audience rely heavily on their role models when it comes to public issues....