Legacy 150 Celebrations Society – Canada Day Drumming Celebration 2018

Project Description

Riding on the success of the 2017 Canada 150 Atlantic to Pacific Celebration, the Canada 150 Atlantic to Pacific Celebration committee brought back the 2nd annual Canada Day Drumming Celebration taking place in 12 Canadian cities across five time zones. Choice Communication continued to serve as the national project office and project manager for the Vancouver celebration.

On July 1, 2018, hundreds and thousands of proud Canadians in Vancouver, Kamloops, Prince George, Prince Rupert, Edmonton, Calgary, Regina, Winnipeg, Toronto, Ottawa, Montreal and Halifax together celebrated Canada’s birthday, multiculturalism and diversity through the nationwide simultaneous drumming. The Province of British Columbia and the City of Vancouver both proclaimed July 1, 2018 as being an “An All Canadian Simultaneous Drumming Celebration Day.”

In Vancouver, 107 drummers from 61 nationalities joined forces to set a brand new Guinness World Records™ title for “Most Nationalities in a Drum Circle” (single venue). This is the first time such record has been achieved worldwide.

The celebration at Vancouver’s Creekside Park was hosted by CBC Vancouver’s media personality Michelle Eliot, and welcomed CBC Vancouver as the exclusive media sponsor. The event received tremendous support from the community. Dignitaries who attended the event included Senator Yuen Pau Woo; Jenny Kwan, Member of Parliament for Vancouver East; the Hon. George Chow, Minister of State for Trade, MLA for Vancouver-Fraserview; Andrew Wilkinson, Leader of BC Liberal Party, MLA for Vancouver-Quilchena; Michael Lee, MLA for Vancouver-Langara; Mayor Gregor Robertson,  City of Vancouver; Acting Mayor Raymond Louie, City of Vancouver; Councillors Adriane Carr and Andrea Reimer, City of Vancouver, Vancouver Park Board Commissioners Catherine Evans and Michael Wiebe.

Consul General of Brazil in Vancouver and Consul General of France in Vancouver also joined the celebration.

The event also received special congratulatory messages from the Right Hon. Justin Trudeau, Prime Minister of Canada; the Hon. Mélanie Joly, Minister of Canadian Heritage; and the Hon. Harjit S. Sajjan, Minister of National Defence, MP for Vancouver South.

The Musqueam Indian Band presented Star Quilt Cover for four distinguished guests in honour of their achievements and contributions. The four individuals are WWII Veteran George Chow, Senator Yuen Pau Woo, Vancouver-Fraserview MLA George Chow, and Vancouver Mayor Gregor Robertson.

In addition, Senator Yuen Paul Woo also presented the Senate Sesquicentennial Medal to five people at the event, including Addy Cheong, James Chu, Sandra Sung, Alfred Woo, and Edmund Wu, for their help in “shaping” the celebration.

A vibrant line-up of multicultural performances entertained the crowd after the all-inclusive simultaneous drumming across Canada and Guinness World Records™ drumming attempt.

The celebration received wide media coverage from CBC (TV, Radio & Online), The Vancouver Sun, Global TV, CKNW, Daily Hive Vancouver, Georgia Straight, Fairchild TV and Radio, Vancouver Courier, Sing Tao, Ming Pao, and more.

Project Details

Client Legacy 150 Celebrations Society (Canada 150 Atlantic to Pacific Drumming Celebration Committee)
Date July 1, 2018
Services Event Management, Public Relations, Media Relations
Location Vancouver, Kamloops, Prince George, Prince Rupert, Edmonton, Calgary, Regina, Winnipeg, Toronto, Ottawa, Montreal, Halifax

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