China Intangible Cultural Heritage – Asia Pacific Cultural Festival

Project Description

What‘s a better way to celebrate and share the rich culture of China’s 5,000 years of diverse history — especially in art — than with the launch of the China Intangible Cultural Heritage’s Overseas Development Center and the kicking off of the inaugural Asia Pacific Cultural Festival in Vancouver!

As part of the United Nations Educational, Scientific and Cultural Organization’s (UNESCO) policy to raise awareness and protect cultural heritage around the world, CICH began their official launch with a press conference at the Vancouver Art Gallery on Oct. 13, 2016, followed by a lavish gala dinner at the Fairmont Pacific Rim Hotel on Oct. 18, 2016.

This initiative, which is also part of the 2015-2016 Canada-China Year of Cultural Exchanges, also featured five art Masters handpicked by CICH under the direction of the China Ministry of Culture to showcase their artistic skills. The Masters’ skills included paper cutting, batik art, silk figurines, leather engraving, and clay figurines.

The reception and gala featured art displays by the Masters, as well as a live auction of their incredible art pieces. About 100 guests were able to admire the wonderful showcase, enjoy a delectable three-course meal, and support an important cause.

Two days of Asian Art workshops were then held on October 22 and 23 at the Vancouver Art Gallery — with net proceeds from the Festival going towards VAG’s Institute of Asian Art. A very multicultural audience of diverse age showed up to learn a new skill, appreciate the dedication each master puts into their work and to take home their very own creation.

Two Masters also visited BC Children’s Hospital on Oct 24 to share their intricate skills as a way to give back to the community. Not only were the kids given an opportunity to look at the art up close, they were able to create their very own art pieces.

Project Details

Client China Intangible Cultural Heritage Overseas Development Center
Date October 13 to 24, 2016
Services Event Management, Public Relations
Location Vancouver, B.C.

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