Rick Hansen Foundation – Man in Motion World Tour 25th Anniversary

Project Description

As part of commemorating the 25th Anniversary of his original Man In Motion World Tour, Rick Hansen returned to China to recognize outstanding international achievements in the areas of finding a cure for spinal cord injuries and creating accessible communities.

The trip marked the third of four international engagement trips taking place through to mid-2011. The Chinese component saw Rick Hansen revisit Beijing, Shanghai and Hong Kong.

Choice Communication was front and centre in communications efforts prior to the trip in Vancouver and also while he was in Hong Kong. There, Rick Hansen presented the Difference Maker Awards and delivered keynote address at the Canadian Chamber of Commerce in Hong Kong lunch. He also participated in Spinal Cord Awareness Day.

Project Details

Client Rick Hansen Foundation
Date April 12, 2011 – April 21, 2011
Services Marketing Communications, Event Management, Public Relations
Location Vancouver, B.C., and Hong Kong, China

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