To catch the Chinese tourism boom

According to the latest figures released by Tourism Vancouver, for the first four months in 2014, the number of tourists from Mainland China increased by 27.8% compared to the same period last year.  China has surpassed the UK as Vancouver’s second largest...

Immigration and Ethnocultural Diversity in Canada

Statistics Canada on May 8 released results of the National Household Survey conducted in 2011. As a practitioner in the field of niche marketing to the Chinese-speaking community, these figures are certainly exciting. “Among the immigrants whose mother tongue...

To Google Translate or not to Google Translate

In a multicultural world that we live in today, it is always best to reach our target audience in their language of choice. A website with multi-languages – great! It is an excellent gesture but do we really get the message across? I can’t speak for all the languages...