How Lunar New Year Became a Shared Cultural Moment - A communication perspective on why it travels so well across cultures

In recent years, Lunar New Year has become part of custom for many — showing up in festivals, schools, and corporate greetings. Once seen mainly as an Asian celebration, it now feels like a familiar part of the city’s cultural rhythm.
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This is also because Lunar New Year is not observed by just one culture. Across East and Southeast Asia, including China, Vietnam, Korea, Singapore, Malaysia, and beyond, millions of people mark this same moment in the lunar calendar, each in their own way. 

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