The rise of Asia and Canada-Asia relations are no longer topics that only interest diplomats and investors.
Recently, The Asia Pacific Foundation of Canada released a National Opinion Poll on Canadian Millennial views on Asia. An overwhelming response showed a positive view of Asia by this young generation.
Millennials is a word used to describe the age group of people aged 18 to 34 years old. This generation of Canadians is not homogenous in terms of their views on Asia; however, their views are quite different from those of older generations. This national poll found that distinct views are held by millennials aged 18-24, 25-34, and Canadians aged 35+. Younger millennials are more positive and engaged with Asia than Canadians aged 35+. Interestingly enough, the views of each millennial group were connected to the way in which they receive information about Asia.
The study also found that all generations have a China-centric mental image of Asia. 7 in 10 Canadians think of China when hearing the word “Asia” (Asia Pacific Foundation of Canada, 2017).
The study also found that millennials are also more economically and global minded with respect to Canada’s foreign relations with Asia. In total, 64% of all Canadians express a desire to learn more about Asia.
Here is a breakdown of how increasingly involved Canadian millennials are involved with Asia:
67% of millennials are willing to work in Asia for career advancement
39% of the engaged generation have frequent interaction with people from Asia
32% of millennials travelled to Asia in the last decade
23% of the learning generation can speak an Asian language
Media platforms also play a big role in how Canadian millennials view Asia. For young millennials, those aged 35 and under, social media and websites are the primary sources of information about Asia. As for Canadians aged 35+, they rely more on traditional media such as print media, television, and radio.
At Choice Communication, we’re not surprised that there is so much enthusiasm about Asia and specifically China by Canadian millennials. As a public relations firm connecting Chinese companies with Western markets and Western companies with Chinese markets for more than 20 years, we’re excited to hear that young Canadians are incredibly open with Canada’s foreign relations with Asia.
To read the full National Opinion Poll on Canadian Millennial views on Asia, click here.