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上期我們說到，隨著新媒體平台的高速崛起，不少“假”新聞以及無效信息層出不窮的出現。在這種情況下，為什麼公關不但不被淘汰，反而比以往任何時候都更有價值了呢？ 這也不得說起有著110多年曆史的公關新聞稿了。說到企業新聞稿，那一定少不了公關危機。  7/26/2022 在社交媒體氾濫的時代，公關的價值貴在何處？ （上）在【卓思公關101】欄目中，我們以公共關係（Public Relations）為話題基礎，採用科普、討論、案例分析等的方式展開內容，不定期為大眾獻上一份【不完全公關指南】，幫助讀者們更好地了解公關行業，以及【CHOICE COMMUNICATION 卓思公關】。 在上期的卓思公關101中，我們淺聊到公關與廣告的區別。這期將通過更具體的方面來細聊一下公關在行業中的價值。  The pandemic has made public relations (PR) difficult. Many companies or agencies have had to change the way they communicate to their audience. In times like these, as people continue to increase their time spent on digital media, they’re more likely turn to social media for news. However, in the past few years, fake news has become an everyday expression, and a major part of any discourse around the media. What about using PR to combat misinformation and disinformation? That's our main topic in this issue. |
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8/2/2022
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