Celebrating Culture Through Community: One Event at a Time

During this year’s Lunar New Year season, our team had the privilege of supporting two vibrant celebrations: the Lunar New Year Celebration at Lansdowne Centre in Richmond and Lunar New Year 2026 at The Dr. Sun Yat-Sen Classical Chinese Garden Spirit of the Fire Horse Celebration in Vancouver’s Chinatown. Each event brought people together and celebrated one of the most meaningful cultural traditions in the Chinese community.

Bringing Lunar New Year to Lansdowne Centre

​This year marks the 5th year that Choice Communication has planned and produced the Lunar New Year celebration at Lansdowne Centre. Each year, our team spends months preparing and finding new ideas to present a vibrant and culturally rich celebration for the community. 

Preparations begin long before the festival arrives, from developing event plans to executing the event; from preparing media kits to pitching to the media; from sourcing traditional/innovative decorations to carefully assembling elements by hand; we ensure that the event is celebrated in style. The “Fire Horse, Gold Rush” was the theme this year tying back to Lansdowne Centre’s root of being Lansdowne Park Racetrack until the 1970’s.  Every detail reflects the care and attention that goes into creating an engaging cultural experience for the community.

Working closely with partners, dignitaries, and community stakeholders, our team helped shape a festive, family-friendly celebration that captured the energy and symbolism of the Lunar New Year. 

Celebrating Lunar New Year at Dr. Sun Yat-Sen Classical Chinese Garden
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In Vancouver’s historic Chinatown, the celebration at the Dr. Sun Yat-Sen Classical Chinese Garden carried a special cultural significance. As one of the city’s most significant cultural landmarks, the Garden provided a meaningful setting to honour the traditions, stories, and heritage that Lunar New Year represents. 

Our team supported the event through communications coordination and community engagement, including arranging media interviews, inviting government officials and key community leaders. We also organized an influencer preview experience to introduce the celebration to wider audiences and help amplify the event across social platforms. 

The garden offers a meaningful space where the traditions, stories, and spirit of the Lunar New Year can be experienced and shared with the wider community. As the Garden prepares to celebrate its 40th anniversary this April, the celebration also reflects its enduring role as a place for cultural connection, heritage preservation, and community engagement — ensuring that these traditions continue to be shared and passed on for generations. 

​At Choice Communication, we believe cultural celebrations are more than events — they are opportunities to connect people, share stories, and strengthen community bonds. We are proud to support initiatives that celebrate cultural heritage while bringing communities together across our city.