CHOICE COMMUNICATION - ENGLISH & CHINESE PUBLIC RELATIONS & EVENTS
  • ABOUT
    • Who We Are
  • Work
  • Specialty
  • Testimonials
  • NEWS
    • In the Media
    • Blog
  • Connect
    • Contact
    • Join Us
  • 中文
  • ABOUT
    • Who We Are
  • Work
  • Specialty
  • Testimonials
  • NEWS
    • In the Media
    • Blog
  • Connect
    • Contact
    • Join Us
  • 中文

Chinatown Storytelling Centre Opens the Learning Lab on its Fifth Anniversary 
The New Immersive Space Welcomes Visitors to time Travel Through Chinatown

To marks its fifth anniversary with the opening of the Learning Lab, a vibrant new 4,000-square-foot space that brings the history of Vancouver's Chinatown to life through historic facades, immersive environments, and cutting-edge digital displays. 

The space features a presentation theatre, a media studio, and workshop space that support hands-on learning. It will serve as a dynamic hub for educational programs, tours, and community gatherings.

When the Chinatown Storytelling Centre opened its main floor five years ago, it told the story of how Chinese migrants came to British Columbia: the journeys, the sacrifices, and challenges they endured. The Learning Lab carries those stories forward. 

By recreating Chinatown storefronts, artifacts, photos, and interactive digital experiences, the Learning Lab reveals a community that established businesses, created institutions, and forged a vibrant urban neighbourhood against significant odds. This was a community that built a neighbourhood on its own terms.

An Immersive Experience
The Learning Lab offers an engaging, sensory experience that makes Chinatown's history feel immediate and personal. Visitors step into a vivid Chinatown streetscape that brings to life the neighbourhood's heyday in the 1950s to the 1980s - its restaurants and nightclubs, herbal shops and general stores, newspapers and community organizations.

Visitors can discover a cutting-edge digital wall filled with stories where they can interact with a full-wall screen to explore individual objects and their significance in Chinese Canadian history. Everyday objects are given new meaning, becoming unexpected storytellers that bring Chinatown’s past into vivid focus. Additionally, Stories Within, a reimagined herbal apothecary cabinet, shares personal stories of migration and settlement. Visitors can open drawers to discover objects revealing how immigrants built new lives by founding transpacific businesses, driving taxis, and opening restaurants. The cabinet also traces how the next generation forged identities that carry both their parents’ heritage and a sense of belonging in Canada.

PROJECT DETAILS

Client: Chinatown Storytelling Centre
Date:  May 21 & 24, 2026
Services: Media Relations (Chinese),  Influencers Management
​Location: Chinatown Storytelling Centre

MEDIA & INFLUENCER IMPACT

8 Media Coverage
Including OMNI News, Sing Tao

13 Influencer Collaborations
with a total following of 202.1K across
​ Instagram, YouTube and Red Note
Picture
Choice Communication gratefully acknowledges that we live, work and connect on the traditional, unceded territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh Úxwumixw (Squamish) and səlilwətaɬ (Tsleil-Waututh).