From building a new corporate identity to developing internal and external communications initiatives to providing media training for executives, we can design a program that’s specific to your company’s requirements.
Develop and implement corporate identity building programs and employee communication programs
Establish and develop media contacts and organize media coverage
Implement executive speech programs
Provide media training for company executives for broadcast appearances and public forums
Develop and distribute corporate literature
Develop and maintain corporate website and social networking
Unique products and services require unique promotions. Using a range of marketing tools, we develop plans that are designed in the best interests of the product and the client.
Coordinate all aspects of major marketing events, such as fun fairs, festivals, parties, sponsorship programs and charity drives
Plan and organize product launches and promotion campaigns
Sponsorship recruiting, planning and liaising
Prepare marketing literature, such as brochures, product leaflets and catalogues
Plan and organize trade and consumer communication programs
Mount road shows and exhibitions – from developing concepts, to designing of booths to maximizing media exposure
Your message is important. So is building your brand. That’s why we will tailor a communications strategy or PR campaign to your needs in order to share your story and information in the most impactful of ways.
Reach out to and liaise with media for story pitches and events
Handle projects from early concept design stage to copy writing, editing, proofreading and final production
Plan and organize media publicity for client products and services
Write and edit marketing literature
Produce corporate brochures, videos, magazines and employee newsletters
Create PowerPoint presentations and multimedia presentations and programs
Organize exhibitions and road shows
From staging a media round-table discussion to developing a large-scale cultural festival that welcomes more than 100,000 visitors over three days, we have the experience to design and customize effective and memorable events.
Organizing press conferences, product launches and VIP events
Work within the budget to develop all aspects of event, from start to finish
Coordinate with partners, media, clients and guests
Facilitate on-site during the event
Follow-up and debrief post-event
Using social networks, such as Facebook, Twitter, LinkedIn, YouTube and Instagram, among others, to reach a wider audience and promote your brand is important for many businesses.
While we help in managing these platforms to effectively reach the English-speaking market, we also provide management services in WeChat and Weibo — two of the largest social media networks in the world and also targeted to the Chinese market.
Develop an effective social media strategy
Connect with online influencers and your community Translation from English to Chinese, and vice versa
Register, set-up and manage accounts Curate relevant content to your brand
Design and promote contests and events
Enforce brand consistency (keeping the same voice across multiple channels)
No project is too big or too small. At Choice, we provide a wide variety and diversity of services that will thoroughly meet your communications needs.
Copywriting Provide professional editing and writing for speeches, marketing materials, website and blog content, brochures, and editorials.
Translation Translate printed materials to target the Cantonese or Mandarin speaking communities with a focus on the delicate distinction on the two languages.
Media Monitoring Coordinate and implement multimedia monitoring for client’s corporate exposure or competitors’ activities.
Advertising and Advertorials
Design and place advertisements and advertorials
Prepare advertising copy and write-ups
Select the best medium for placement
Chinese Media & Community Relations Pitch stories about products and services to the Chinese, mainstream and ethnic media to ensure news coverage.
Organize seminars and exhibitions
Design and construct display booths and panels
Handle publicity and media relations for seminars and exhibitions
Media Training Design and organize multi-language training sessions for company executives on techniques to work with the media. The training also focuses on the expectations of the different media.
Plan and implement corporate contributions programs
Identify suitable sponsorship opportunities for clients