Personal Attention | Culturally Sensitive

Focusing on multicultural media and public relations, we specialize in niche marketing to the Chinese-speaking audience through effective communications and cultural advice in both the public and private sectors.
Choice Communication specializes in bridging language and cultural barriers.  
Whether it is for Canadian companies that want to tap into the Chinese-speaking market or the Chinese companies reaching out to the English-speaking market, we speak the language and understand each culture and the nuances.


​PROJECTS

Big or small, each project provides us with a new learning experience and ​enhances our knowledge.
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​This, in turn, contributes to the success of our clients and build our reputation as a leader in the industry.
Photo credit: Hello Kitty Cafe Vancouver, May 2024

What sets Choice Communication apart? 

INTERNATIONAL

Choice serves clients in Vancouver, Hong Kong and China.

CULTURALLY SENSITIVE

Helps clients avoid frustrations when dealing in foreign and multicultural markets.
Bridging language and cultural barriers is our specialty.
Extensive experience and network are our biggest assets.

FORWARD THINKING

As the demographics in Canada evolves, so should your communication strategy. 

PROVEN

 We have substantial experience and proven records in assisting our clients to achieve their goals.

Kitty Cheung

​Associate Director, Asian Strategy
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​VGH & UBC Hospital Foundation

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We are incredibly grateful for the exceptional work Choice Communication has done in managing the WeChat account for the VGH & UBC Hospital Foundation. Their dedication and expertise have resulted in outstanding subscribership and impressive outcomes. Thanks to their efforts, our reach and engagement within the community have significantly increased, allowing us to connect with our supporters in meaningful ways.
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The progress we have made with their support is truly commendable. Their strategic approach and innovative solutions have not only enhanced our online presence but also strengthened our foundation’s mission and values. We appreciate their professionalism, creativity, and unwavering commitment to our success. We look forward to continuing this fruitful partnership and achieving even greater milestones together.

Richard Wong

National Chair ​
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The Legacy 150 Celebrations Society

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Richard Wong

National Chair
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Legacy 150 Celebrations Society

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Choice Communication (Canada) Ltd. has been our key partner in organizing and presenting this patriotic event since its inception in 2017, the year of Canada's sesquicentennial. Helen Yu and her team has conscientiously and capably worked with our national and regional committees in all respects, including conceptualizing ideas / agenda, contributing planning and instruction, recruiting and training drummers, sourcing technical / logistical support, and coordinating execution. We are grateful for her successful and timely delivery of services within our prescribed budget over the last three years. In fact, we achieved a Guinness World Record in 2018 for a category of distinctive group participatory drumming.

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Daniel Fontaine

CEO (Former)
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BC Care Providers Association

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I had the pleasure of working with Helen Yu and the Choice Communication team on numerous occasions over the last decade. Not only were they pleasant to deal with, they are cost-effective, efficient and really understand B.C.’s multi-ethnic communities. I was particularly impressed by their ability to work with our local Chinese-media in helping to raise significant interest regarding a number of initiatives and program launches we undertook. I’d recommend them to anyone looking for a professional team of communicators who understand the Vancouver media market.

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Lillian Hum

Vice President, Philanthropy (Former)
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BC Children’s Hospital Foundation

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The Choice Communication team provided invaluable insight into the Chinese-Canadian market, which in turn helped create a solid foundation for our engagement efforts with this community. Helen’s team also worked responsively and efficiently to meet our translation and Chinese communications needs and has strong relationships with Chinese media. We are incredibly grateful to partner with Choice Communication.  Their efforts have definitely helped us enhance children’s health care in our province. ​

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James Cheng

Principal
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James KM Cheng Architects Inc.

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We have been very fortunate to have the opportunity to work with Helen Yu and her team at Choice Communication on several high-profile and challenging projects.  One of the unique attributes of their firm is their ability to handle complex multi-culture engagements and deals with multi-levels governments at the same time.  I believe that this ability to work in both public and private sectors is one of their special qualities.

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Ken Lam

​Owner and Operator
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​Hello Kitty Cafe Vancouver

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It is a pleasure to cooperate with the professional team at Choice Communication - their professionalism in event, media, and customer service truly shines. I am very happy to receive their support in opening the first ever Hello Kitty Cafe in Canada. I was very satisfied with the business when the cafe first opened and now the business is booming. I look forward to the opportunity to cooperate and work with the team again. 

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Bronwyn Bailey

​Marketing Manager
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​Lansdowne Centre

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The team at Choice Communications are true experts in public relations and multicultural communication. I have had the pleasure of working with them on several large events that have reached and delighted audiences, including Lunar New Year and Mid-Autumn Festivals that brought record breaking crowds. Helen and her team approach their work with sensitivity and creativity, helping to generate authentic brand experiences (and generate great media opportunities!). I would not hesitate to recommend the Choice team for any business trying to elevate their multicultural reach in the Lower Mainland. 

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Carol Lee

Chair
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Vancouver Chinatown Foundation

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At the Vancouver Chinatown Foundation, our mission is to revitalize our historic Chinatown while fostering a vibrant, sustainable community. Choice Communication was a natural partner, and Helen and the team have exceeded our expectations. The team’s dedication and professionalism have amplified our voice, ensuring our messaging reached a wider audience in the Chinese-speaking community. Their support during key events and campaigns elevated our initiatives and strengthened community connections. We are deeply grateful to Choice Communication for their exceptional communication services.

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