WHO WE ARE

Focusing on multicultural media and public relations, we specialize in niche marketing to the Chinese-speaking audience through effective communications and cultural advice in both the public and private sectors.
Founded in 1996, Choice Communication is a boutique public relations agency in Vancouver, B.C., that specializes in bridging language and cultural barriers.  We offer our clients communications services tailor-made to their specific needs.
Whether it is for Canadian companies that want to tap into the Chinese-speaking market or the Chinese companies reaching out to the English-speaking market, we speak the language and understand each culture and its nuances.

PROJECTS

Big or small, each project provides us with a new learning experience and ​enhances our knowledge.
​This, in turn, contributes to the success of our clients and build our reputation as a leader in the industry.

What sets Choice Communication apart? 

INTERNATIONAL

With particular strength in corporate and marketing communications, Choice serves clients in Vancouver, Hong Kong and China.

CULTURALLY SENSITIVE

Our extensive experience helps clients avoid frustrations when dealing in foreign and multicultural markets.
Bridging language and cultural barriers is our specialty.
Extensive experience and network are our biggest assets.

FORWARD THINKING

As the demographics in Canada evolves, so should your communication strategy. We do not build on empty promises, we live by them.

PROVEN

 We have substantial experience and proven records
in assisting our clients to achieve their goals efficiently and effectively.

Richard Wong

National Chair
/
Legacy 150 Celebrations Society

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Choice Communication (Canada) Ltd. has been our key partner in organizing and presenting this patriotic event since its inception in 2017, the year of Canada's sesquicentennial. Helen Yu and her team has conscientiously and capably worked with our national and regional committees in all respects, including conceptualizing ideas / agenda, contributing planning and instruction, recruiting and training drummers, sourcing technical / logistical support, and coordinating execution. We are grateful for her successful and timely delivery of services within our prescribed budget over the last three years. In fact, we achieved a Guinness World Record in 2018 for a category of distinctive group participatory drumming.

Richard Wong

National Chair ​
/
The Legacy 150 Celebrations Society

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Daniel Fontaine

CEO (Former)
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BC Care Providers Association

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I had the pleasure of working with Helen Yu and the Choice Communication team on numerous occasions over the last decade. Not only were they pleasant to deal with, they are cost-effective, efficient and really understand B.C.’s multi-ethnic communities. I was particularly impressed by their ability to work with our local Chinese-media in helping to raise significant interest regarding a number of initiatives and program launches we undertook. I’d recommend them to anyone looking for a professional team of communicators who understand the Vancouver media market.

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Lillian Hum

Vice President, Philanthropy (Former)
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BC Children’s Hospital Foundation

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The Choice Communication team provided invaluable insight into the Chinese-Canadian market, which in turn helped create a solid foundation for our engagement efforts with this community. Helen’s team also worked responsively and efficiently to meet our translation and Chinese communications needs and has strong relationships with Chinese media. We are incredibly grateful to partner with Choice Communication.  Their efforts have definitely helped us enhance children’s health care in our province.

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Sam Sullivan

Mayor (Former)
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City of Vancouver

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You have been so helpful in translating documents, providing interpretation and helping me prepare speeches in both Mandarin and Cantonese. Thank you for providing such a flexible and professional service! Vancouver is such a multicultural city and you have certainly been a great asset to the Mayor’s Office. Your work on organizing a media roundtable and your help in media relations was instrumental in communicating important issues with the general public, especially with the non-English-language media.

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James Cheng

Principal
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James KM Cheng Architects Inc.

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We have been very fortunate to have the opportunity to work with Helen Yu and her team at Choice Communication on several high-profile and challenging projects.  One of the unique attributes of their firm is their ability to handle complex multi-culture engagements and deals with multi-levels governments at the same time.  I believe that this ability to work in both public and private sectors is one of their special qualities.

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