CANADA DAY DRUMMING VIRTUAL CELEBRATION 2020

In an unprecedented time of pandemic, Canada Day Drumming Celebration was fortunate enough to be able to continue as a hybrid virtual event. The event also had live and interactive components which sets it apart from other pre-recorded virtual events. Choice Communication continued to serve as the project manager for this transformed, national celebration. 

The 4th annual Canada Day Drumming Virtual Celebration, organized by the Legacy 150 Celebrations Society, took place in 28 Canadian cities across six time zones. With physical distancing guidelines enforced, the virtual event provided an interactive and safe platform for citizens to feel connected, supported and engaged. The event as well saluted healthcare and frontline workers by fundraising for Frontline Fund. The anticipated number of cities was surpassed to support the purposeful and innovative event. 
 
On July 1, 2020, hundreds and thousands of proud Canadians in Abbotsford, Burnaby, Kamloops, Kelowna, Penticton, Port Moody, Prince George, Prince Rupert, Richmond, Surrey, Vancouver, Victoria, Yellowknife, Edmonton, Red Deer, Calgary, Regina, Winnipeg, Burlington, Markham, Town of Oakville, Richmond Hill, Toronto, Montreal, Saint John, Halifax, Charlottetown and St. John’s, together celebrated Canada’s 153rd birthday, multiculturalism and diversity through nationwide simultaneous drumming. The Province of British Columbia proclaimed July 1, 2020 as being an “An All Canadian Simultaneous Drumming Celebration Day.”
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The virtual celebration was opened by Global TV news anchor, Sophie Lui, through the support of Global TV and 980 CKNW as the exclusive English media sponsor.
 
The event received tremendous support from the community. Dignitaries who attended the event included the Hon. Janet Austin, Lieutenant Governor of British Columbia; the Hon. Yuen Pau Woo, Senator of British Columbia; the Hon. Philip S. Lee, 24th Lieutenant Governor of Manitoba; the Hon. Yonah Martin, Senator for British Columbia; Jenny Kwan, M.P. for Vancouver East; Michael Lee, M.L.A. for Vancouver-Langara; Norm Letnick, M.L.A. for Kelowna-Lake Country; Sam Sullivan, M.L.A. for Vancouver-False Creek; Teresa Wat, M.L.A. for Richmond Centre; Councillor Michael Wolfe, City of Richmond; Councillor Scott McKeen, City of Edmonton; Wang Jin, Consulate General of the People’s Republic of China; Jairo Augusto Abadia Mondragon, Consulate General of Colombia in Vancouver and Philippe Sutter, Consulate General of France in Vancouver. 
 
The event also received special greeting messages from the Right Hon. Justin P J Trudeau, Prime Minister of Canada; the Hon. Harjit S. Sajjan, Minister of National Defence; the Hon. Janet Austin, Lieutenant Governor of British Columbia; the Hon. Jason Kenney, Premier of Alberta; the Hon. Yuen Pau Woo, Senator of British Columbia; the Hon. Geoff Regan, M.P. for Halifax West; the Hon. Lena Metlege Diab, M.L.A for Halifax Armdale, Minister of Immigaration, Nova Scotia; Tim Houston, M.L.A. for Pictou East; Ben Stewart, M.L.A for Kelowna West; Norm Letnick, M.L.A. for Kelowna Lake Country; Steve Thomson, M.L.A. for Kelowna Mission; Mayor Kennedy Stewart, City of Vancouver; Mayor Colin Basran, City of Kelowna; Mayor Don Iveson, City of Edmonton and Mayor Mike Savage, City of Halifax.

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PROJECT DETAILS

Client: Legacy 150 Celebrations Society 
Date: July 1, 2020
Services: Event Management, Public Relations, Media Relations
​Location:  ​Abbotsford, Burnaby, Kamloops, Kelowna, Penticton, Port Moody, Prince George, Prince Rupert, Richmond, Surrey, Vancouver, Victoria, Yellowknife, Edmonton, Red Deer, Calgary, Regina, Winnipeg, Burlington, Markham, Town of Oakville, Richmond Hill, Toronto, Montreal, Saint John, Halifax, Charlottetown and St. John’s