Canada Day Drumming Virtual Celebration 2021
Legacy 150 Celebrations Society
Drums were beating across the country for the fifth year in a row on July 1 and the Legacy 150 Celebrations Society is now the Guinness World Records™ title holder of the “Most People Performing a Drum Roll Online Simultaneously” with 581 drummers from over 148 cities across Canada, and 26 international cities in 13 countries, such as the United States, the United Kingdom, Australia, India, and Guam and more.
The 2021 event is virtual again this year because of the pandemic. Despite not being able to gather in person, participants of all ages and backgrounds grabbed their drums and joined the event online to celebrate Canada’s 154th birthday. The free event on July 1 was broadcasted from 10:00 a.m. to 12:30 p.m. (PDT), featuring a Guinness World Records™ attempt, simultaneous drumming, multicultural performances, workshops, and more. The event can be viewed live on the website, Facebook and YouTube.
The celebration was hosted by Global BC News Reporter Neetu Garcha, and welcomed Global BC and 980CKNW as Exclusive Media Sponsor. The event received tremendous support from the dignitaries and community.
The event also provides an opportunity to thank frontline health care and essential workers for their efforts throughout the pandemic. In 2020, through collective efforts, the event raised a donation of more than $23,000 to The Frontline Fund to help hospitals across Canada with supplies, support, and research to combat COVID-19.
Client: Legacy 150 Celebrations Society
Date: July 1, 2021
Services: Event Management, Public Relations, Media Relations
Location: 148 Canadian cities and 26 international cities in 13 countries, click here for more details