Personal Attention
Culturally Sensitive

Who We Are

Founded in 1996, Choice Communication is a boutique public relations agency in Vancouver, B.C., that specializes in bridging language and cultural barriers.  We offer our clients communication services tailor-made to their specific needs.


Whether it is for Canadian companies that want to tap into the Chinese-speaking market or the Chinese companies reaching out to the English-speaking market, we speak the language and understand each culture and its nuances.


With a focus on multicultural public relations and Asian marketing, we have carved a niche in B.C. by providing innovative communications support in both the public and private sectors.

Providing Chinese language service can help to bridge barrier – a strategy driven by the market

Check us out on WeChat

In this day and age, there are so many different social media to choose from. But for the Chinese community, there’s one main platform more popular than all the rest.

Blog: Read More

What’s in a GUINNESS WORLD RECORDS™ title?

Can’t wait for the new-look Art Gallery plaza

If you haven’t noticed already, construction is underway at the North Plaza of the Vancouver Art Gallery. The space is going to be transformed into a large open area with better seating options, new trees, and night time lighting to illuminate the Gallery’s exterior columns. Exciting!

Blog: Read More

Don’t take our word for it.

Hear what they have to say…

We’ve collaborated with Choice Communication on a number of projects over the past decade, including many events and programs related to Richmond’s participation in the 2010 Olympic Winter Games. Their professionalism, attention to detail and insight into cross-cultural communications have been invaluable in ensuring that we successfully met the objectives of the City, her clients and our community and corporate partners. Helen and her team have never failed to deliver.

Ted Townsend

Senior Manager, Corporate Communications, City of Richmond

Choice has been handling the corporate communications for Aspac Developments  since 2003. They’ve always provided us with professional service in every aspect of their work – with fresh and innovative approaches. Their local network and knowledge of the cities allow us to achieve the objectives in a very efficient and cost-effective manner. They are always on time and on budget and often exceed our expectations.

Raymond Li

Senior VP, Aspac Developments Ltd.

Choice Communication was a valued member of the Vancouver 2010 Bid Family. Helen Yu and her team provided excellent media relations and communication services helping the Bid deliver its messages to the Chinese community. Choice supported the Bid with outreach to the local Chinese media, event management, media monitoring and translation. The professional expertise from Choice was one of the contributing factors to Vancouver’s successful bid for the 2010 Olympic and Paralympic Winter Games.

Sam Corea

Former Media Relations Director, Vancouver 2010 Bid Corporation

You have been so helpful in translating documents, providing interpretation and helping me prepare speeches in both Mandarin and Cantonese. Thank you for providing such a flexible and professional service! Vancouver is such a multicultural city and you have certainly been a great asset to the Mayor’s Office. Your work on organizing a media roundtable and your help in media relations was instrumental in communicating important issues with the general public, especially with the non-English-language media.

Sam Sullivan

Former Mayor, City of Vancouver

See More Of What We Do


View Our Portfolio