What’s in a name and how to understand it?

Top left: Tteokguk (Rice Cake Soup) Korean New Year Food, Bottom left: Banh Chung (Square Sticky Rice Cake) Vietnamese New Year Food, Right: Poon Choi (盆菜), Hong Kong New Year Food

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As we usher in the Lunar New Year which is celebrated by the Chinese, Vietnamese, and Korean communities, it is important to remember how a company conducts its business in a culturally sensitive way goes a long way. In Canada, not only do we observe the official languages English and French, many businesses are using other languages as a way to tell their customers that they value their business.

With the biggest immigrant population speaking Chinese, Punjabi, and Tagalog, we certainly see businesses and stores putting up festive signs and decorations during Lunar New year or Diwali, for example. Like in our previous blog, we talked about the importance to speak to your audience in their language of choice.

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