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12/22/2021

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卓思公關101 | 七點區分品牌與營銷的左膀右臂!

 
公關(Public Relations)和廣告(Advertising)的本質都是服務於品牌,且屬於市場營銷(Marketing)的一部分。但很多人覺得公關公司和廣告公司很像,其實不然。兩者有互通的地方,但行業之間的差別不可忽視。今天,我們將根據7大點,直觀的像大家展示廣告與公關的區別,一起來看看吧!

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Picture | Google.ca

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12/22/2021

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PR 101 - the difference between advertising and public relations in seven aspects.

 
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Picture | Google.ca

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    Staff at Choice Communication who are curious and passionate about the latest trends.

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Choice Communication gratefully acknowledges that we live, work and connect on the traditional, unceded territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh Úxwumixw (Squamish) and səlilwətaɬ (Tsleil-Waututh).