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1/20/2023

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What’s in a name and how to understand it?

 
Food eaten by the Chinese, Vietnamese, and Korean people to celebrate Lunar New Year
Top left: Tteokguk (Rice Cake Soup) Korean New Year Food, Bottom left: Banh Chung (Square Sticky Rice Cake) Vietnamese New Year Food, Right: Poon Choi (盆菜), Hong Kong New Year Food

As we usher in the Lunar New Year which is celebrated by the Chinese, Vietnamese, and Korean communities, it is important to remember how a company conducts its business in a culturally sensitive way goes a long way. In Canada, not only do we observe the official languages English and French, many businesses are using other languages as a way to tell their customers that they value their business.

With the biggest immigrant population speaking Chinese, Punjabi, and Tagalog, we certainly see businesses and stores putting up festive signs and decorations during Lunar New year or Diwali, for example. Like in our previous blog, we talked about the importance to speak to your audience in their language of choice.

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9/26/2022

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Are you reaching your target audience in their language of choice?

 
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Census 2021 provides some very interesting findings. In B.C., 27.9% of the population states that their mother tongue is neither of the official languages (English & French). Whereas in Vancouver, those who speak Chinese (including Mandarin, Cantonese, and other dialects) at home is as high as 39%.

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8/2/2022

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卓思公關101 | 在社交媒體氾濫的時代,公關的價值貴在何處? (下)

 
上期我們說到,隨著新媒體平台的高速崛起,不少“假”新聞以及無效信息層出不窮的出現。在這種情況下,為什麼公關不但不被淘汰,反而比以往任何時候都更有價值了呢?

這也不得說起有著110多年曆史的公關新聞稿了。說到企業新聞稿,那一定少不了公關危機。
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7/26/2022

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在社交媒體氾濫的時代,公關的價值貴在何處? (上)

 
在【卓思公關101】欄目中,我們以公共關係(Public Relations)為話題基礎,採用科普、討論、案例分析等的方式展開內容,不定期為大眾獻上一份【不完全公關指南】,幫助讀者們更好地了解公關行業,以及【CHOICE COMMUNICATION 卓思公關】。

​​在上期的卓思公關101中,我們淺聊到公關與廣告的區別。這期將通過更具體的方面來細聊一下公關在行業中的價值。
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7/25/2022

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PR 101 - The importance of PR in the age of social media

 
The pandemic has made public relations (PR) difficult. Many companies or agencies have had to change the way they communicate to their audience. In times like these, as people continue to increase their time spent on digital media, they’re more likely turn to social media for news. However, in the past few years, fake news has become an everyday expression, and a major part of any discourse around the media. What about using PR to combat misinformation and disinformation? That's our main topic in this issue.
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2/14/2022

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LNY celebration - physical or virtual... why not both?

 
​Today is the 15th day of the first month of the year of Water Tiger which also marks the end of the celebration of the Lunar New Year. Incidentally, it is also referred to as the Chinese Valentine’s Day, which means, this year, the Western and Eastern Valentine’s Day runs consecutively. Does that mean double the romance?

This year’s LNY celebration has been festive and exciting at Choice Communication. Despite the pandemic, we ran two celebrations – one physical and one virtual – both were immensely successful and meaningful, with charity components.
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Mayor Malcolm Brodie, City of Richmond displayed his wishing card in front of the Tiger.


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12/22/2021

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卓思公關101 | 七點區分品牌與營銷的左膀右臂!

 
公關(Public Relations)和廣告(Advertising)的本質都是服務於品牌,且屬於市場營銷(Marketing)的一部分。但很多人覺得公關公司和廣告公司很像,其實不然。兩者有互通的地方,但行業之間的差別不可忽視。今天,我們將根據7大點,直觀的像大家展示廣告與公關的區別,一起來看看吧!

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Picture | Google.ca

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12/22/2021

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PR 101 - the difference between advertising and public relations in seven aspects.

 
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Picture | Google.ca

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3/15/2021

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What makes an online event stand out?

 
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"Chef Denice Wai with Zoom callers watching and cooking with her. PHOTO BY ARLEN REDEKOP / PNG"

​​Too often, people complain about Zoom fatigue or lack of attraction for people to stay in front of their computer or device for longer than the average attention span (which is shrinking as we speak). At Everything Goes Virtual, we think interaction is key!
 
The first-ever Virtual Charity Chinese New Year Cooking with Chef Denice Wai took place online while streamed live from a physical venue. It attracted much media attention because they appreciate the intricacy of it.
 

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12/11/2020

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Be Mindful of Zoom Fatigue

 
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In pandemic times, especially with the social gatherings restrictions extended to January 8, 2021, it is more important than ever to stay connected with your colleagues, clients, friends, and families. Celebrate those special moments together, apart.

There are Zoom events that you want to exit after the first five minutes. And it’s easy to do on a virtual platform. Don’t pretend, I know you’ve done it before. You don’t have to excuse yourself or find the right time to leave, it’s just a click away for joining and leaving, and no one will notice especially if it is a big group.
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There are also Zoom events that are engaging and you want to stay. What makes the difference?

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