在【卓思公關101】欄目中，我們以公共關係（Public Relations）為話題基礎，採用科普、討論、案例分析等的方式展開內容，不定期為大眾獻上一份【不完全公關指南】，幫助讀者們更好地了解公關行業，以及【CHOICE COMMUNICATION 卓思公關】。
The pandemic has made public relations (PR) difficult. Many companies or agencies have had to change the way they communicate to their audience. In times like these, as people continue to increase their time spent on digital media, they’re more likely turn to social media for news. However, in the past few years, fake news has become an everyday expression, and a major part of any discourse around the media. What about using PR to combat misinformation and disinformation? That's our main topic in this issue.
Today is the 15th day of the first month of the year of Water Tiger which also marks the end of the celebration of the Lunar New Year. Incidentally, it is also referred to as the Chinese Valentine’s Day, which means, this year, the Western and Eastern Valentine’s Day runs consecutively. Does that mean double the romance?
This year’s LNY celebration has been festive and exciting at Choice Communication. Despite the pandemic, we ran two celebrations – one physical and one virtual – both were immensely successful and meaningful, with charity components.
Picture | Google.ca
Too often, people complain about Zoom fatigue or lack of attraction for people to stay in front of their computer or device for longer than the average attention span (which is shrinking as we speak). At Everything Goes Virtual, we think interaction is key!
The first-ever Virtual Charity Chinese New Year Cooking with Chef Denice Wai took place online while streamed live from a physical venue. It attracted much media attention because they appreciate the intricacy of it.
In pandemic times, especially with the social gatherings restrictions extended to January 8, 2021, it is more important than ever to stay connected with your colleagues, clients, friends, and families. Celebrate those special moments together, apart.
There are Zoom events that you want to exit after the first five minutes. And it’s easy to do on a virtual platform. Don’t pretend, I know you’ve done it before. You don’t have to excuse yourself or find the right time to leave, it’s just a click away for joining and leaving, and no one will notice especially if it is a big group.
There are also Zoom events that are engaging and you want to stay. What makes the difference?
2020 is a game changing year for the event industry, and perhaps the most significant year to virtual events in history. The pandemic speeds up the process of integrating virtual elements into events, yet without it, virtual events will still be the hottest trends in the next decade.
During the time of crisis, it is important for us to take extra care of ourselves, physically, mentally and spiritually.
Try one of the activities per day to stay healthy, and share love and positivity to people around you.
Visit this useful guide for more information about how to improve mental health during the COVID-19 pandemic.