​Media roundtable is a personalized approach to build a relationship with the media, to engage, and to create a two-way dialogue. While a media Q&A or scrum happens at the end of a news conference is often one-directional, it is through a roundtable setting when the host has a chance to learn and listen to the journalists since they are basically “your eyes and ears on the ground”. ​

As we usher in the Lunar New Year which is celebrated by the Chinese, Vietnamese, and Korean communities, it is important to remember how a company conducts its business in a culturally sensitive way goes a long way. In Canada, not only do we observe the official languages English and French, many businesses are using other languages as a way to tell their customers that they value their business.

With the biggest immigrant population speaking Chinese, Punjabi, and Tagalog, we certainly see businesses and stores putting up festive signs and decorations during Lunar New year or Diwali, for example. Like in our previous blog, we talked about the importance to speak to your audience in their language of choice.

Census 2021 provides some very interesting findings. In B.C., 27.9% of the population states that their mother tongue is neither of the official languages (English & French). Whereas in Vancouver, those who speak Chinese (including Mandarin, Cantonese, and other dialects) at home is as high as 39%.

上期我們說到，隨著新媒體平台的高速崛起，不少“假”新聞以及無效信息層出不窮的出現。在這種情況下，為什麼公關不但不被淘汰，反而比以往任何時候都更有價值了呢？

這也不得說起有著110多年曆史的公關新聞稿了。說到企業新聞稿，那一定少不了公關危機。

在【卓思公關101】欄目中，我們以公共關係（Public Relations）為話題基礎，採用科普、討論、案例分析等的方式展開內容，不定期為大眾獻上一份【不完全公關指南】，幫助讀者們更好地了解公關行業，以及【CHOICE COMMUNICATION 卓思公關】。

​​在上期的卓思公關101中，我們淺聊到公關與廣告的區別。這期將通過更具體的方面來細聊一下公關在行業中的價值。

​Today is the 15th day of the first month of the year of Water Tiger which also marks the end of the celebration of the Lunar New Year. Incidentally, it is also referred to as the Chinese Valentine’s Day, which means, this year, the Western and Eastern Valentine’s Day runs consecutively. Does that mean double the romance?

This year’s LNY celebration has been festive and exciting at Choice Communication. Despite the pandemic, we ran two celebrations – one physical and one virtual – both were immensely successful and meaningful, with charity components.

公關（Public Relations）和廣告(Advertising)的本質都是服務於品牌，且屬於市場營銷（Marketing）的一部分。但很多人覺得公關公司和廣告公司很像，其實不然。兩者有互通的地方，但行業之間的差別不可忽視。今天，我們將根據7大點，直觀的像大家展示廣告與公關的區別，一起來看看吧！

​​Too often, people complain about Zoom fatigue or lack of attraction for people to stay in front of their computer or device for longer than the average attention span (which is shrinking as we speak). At Everything Goes Virtual, we think interaction is key!
 
The first-ever Virtual Charity Chinese New Year Cooking with Chef Denice Wai took place online while streamed live from a physical venue. It attracted much media attention because they appreciate the intricacy of it.