Picture | Google.ca
1. 公關 Earned Media vs 廣告 Paid Media
在社會化媒體（Social Media）火爆之前，公關公司的核心競爭力往往是自身擁多少的傳統媒體資源，一些新聞稿可以在某個行業領域內獲得刊發機會，這其實就可以歸入到贏得媒體(Earned media)。不過隨著社會化媒體爆發，加之“中國式公關”的紅包發稿機制，在中國大陸很多企業方已默認將“傳統媒體新聞發布”劃為付費媒體(Paid media)，這也讓贏得媒體（Earned media）顯得比較蒼白，實際上沒有激活它廣闊的價值空間。
Picture | cuspera.com
PR agencies and advertising agencies have many similarities and are often confusing to many. In 7 aspects, we guide you through the differences between advertising and public relations.
Technically, a traditional advertising agency includes PR, which is a different department within an advertising agency.
Today the two components are gradually becoming more integrated and complementary, and companies can combine PR and advertising to expand their reach.
If you are just starting out on a small scale, it is recommended that you start with public relations first. This is a long-term strategy, but it can still help you gain popularity rapidly. Once your product has captured people's attention and it is time to start stepping into advertising. Just make sure you're investing in paid channels to get the most out of your investment. Together, advertising and PR can help you achieve your goals faster.
Too often, people complain about Zoom fatigue or lack of attraction for people to stay in front of their computer or device for longer than the average attention span (which is shrinking as we speak). At Everything Goes Virtual, we think interaction is key!
The first-ever Virtual Charity Chinese New Year Cooking with Chef Denice Wai took place online while streamed live from a physical venue. It attracted much media attention because they appreciate the intricacy of it.
Due to the pandemic, it is difficult for families to celebrate the arrival of the Year of the Ox together. Grandparents, parents, and grandchildren were not able to get together for the traditional new year eve dinner or other forms of celebration if they were not from the same household.
EverythingGoesVirtual.com is a platform that enables different parties to stay connected. While it is mainly for business use, such as hosting of webinars, workshops, or fund-raising events, it is also perfect for celebrating festivities.
Chef Denice demonstrated two traditional Chinese New Year dishes, with a healthy twist. Participants interacted with her and asked questions, much like in a physical setting. She provided feedback and advice in real time!
The spots in the Zoom Room were literally filled within hours. Participating families were from different backgrounds including Canadian, Chinese, Vietnamese, and Japanese. Apparently, they all shared a passion for Chinese cooking, food, and culture. Of note is that a grandmother in Richmond, BC was joined by her daughter and three grandchildren in Alberta, AB. It makes this charity cooking event truly multicultural and multi-generational – to stay connected, although apart.
The event was made possible with the generous support of Aspac Developments in providing the filming venue and Lansdowne Centre in supporting the chef’s participation and providing the ingredients to all participants.
The event was free to join. Participants and the public are encouraged to donate to Richmond Cares, Richmond Gives at https://www.rcrg.org/Donate.
The cooking show was archived for viewing.
In pandemic times, especially with the social gatherings restrictions extended to January 8, 2021, it is more important than ever to stay connected with your colleagues, clients, friends, and families. Celebrate those special moments together, apart.
There are Zoom events that you want to exit after the first five minutes. And it’s easy to do on a virtual platform. Don’t pretend, I know you’ve done it before. You don’t have to excuse yourself or find the right time to leave, it’s just a click away for joining and leaving, and no one will notice especially if it is a big group.
There are also Zoom events that are engaging and you want to stay. What makes the difference?
In times of pandemic, do we give up the chance of getting together with clients, business associates, colleagues, and staff over the holiday season? Absolutely not! It is an annual occasion when we tell our clients how much we appreciate their business and our staff how much we love them and thank them for their efforts.
Under the new normal, there are ways to celebrate together, apart – in style!
Here are some ideas and tips from far and near:
There are ways to put together a hybrid event meaning a combination of live, pre-recorded, and interactive elements. There can be many combinations and everything can be tailor-made to your vision.
Food and wine can be delivered to your guests’ doorstep, complete with goodie bag and more. Online entertainment can also be arranged and all the guests need to do is to appear in front of their computer or laptop to take in the festivities. It is a great way to build relationship, just in a different environment.
Christmas is just around the corner, start planning today and https://www.everythinggoesvirtual.com/ is THE solution to your next memorable experience.
2020 is a game changing year for the event industry, and perhaps the most significant year to virtual events in history. The pandemic speeds up the process of integrating virtual elements into events, yet without it, virtual events will still be the hottest trends in the next decade.
During the time of crisis, it is important for us to take extra care of ourselves, physically, mentally and spiritually.
Try one of the activities per day to stay healthy, and share love and positivity to people around you.
Visit this useful guide for more information about how to improve mental health during the COVID-19 pandemic.
Did the tank actually drive down Décarie Blvd. on a Sunday in Montreal? Was the family getting fined at Port Coquitlam a few weeks ago trying to do something good to the community or making a profit out of this crisis?
While staying informed and current is crucial at this special period of time, many of us may also feel like being dragged down to the rabbit hole with a mix of useful information, fake news and alternative facts.
Are you missing dining at your favourite restaurant on a Saturday night or sipping on a perfectly brewed cup of coffee at your neighbourhood cafe yet?
With #socialdistancing becoming the new norm for the time being, we genuinely wish this crisis doesn't close doors for us to communicate with each other.